Drive more inbound leads from your ideal audience
Regularly posting content, but just not attracting your tribe? Or know that content marketing is crucial for your business, but don't have the time or resources to do it well? At Straightforward Growth we believe in the power of research-driven content, and have a proven, repeatable model that will get your website (and your contact details) seen and used.
How do we do it?
We go deep on research
We'll uncover market-specific insights and high-value content assets that your target audience is actively searching for.
We're highly organized
You'll get comprehensive content marketing plans that include optimized titles, high ranking examples, clear SEO strategies, and actionable guidance in crafting high-performing content specific to every piece.
We focus on conversions
We go beyond just attracting eyes; we design your content to convert visitors into leads and customers, backed by strategic wireframes and ongoing optimization based on user engagement.
We tailor our support
With our continuous consulting, we track and refine your content marketing strategy to make sure you're receiving sustained traffic growth and consistent conversions.
We obsess over high-caliber writing
If you need us to execute the writing part of the plan we provide, we've got you covered. And in a world that's quickly filling with generic AI content, you'll find anything we produce stands out clearly from the noise.
And we pour in our secret sauce
The Content Machine
We've designed and built a custom Notion template and framework that makes content research, creation, organization, scheduling, and collaboration straightforward and effective. It's a powerful content machine built for businesses who want to create better content, faster, and comes included in both of our plans.
Content marketing packages
Join Straightforward Growth
When you first book a call with us we'll give you a free, no-obligation content asset to get you started. That way you get to make sure you connect with us as people and with the kind of work we produce.
Book a 30-minute call to see how Straightforward Growth can help you.
For teams who write their own content but lack the time or tools to ensure it gets seen: we provide precise SEO research, planning, and topic ideas designed to enhance your content's reach, engage your audience, and increase conversions.
$2,000/month
For teams looking for a complete, hands-off content solution: we combine our expert SEO research with high-quality writing to deliver content that ranks, engages, and converts.
$6,000/month
Feature list
| Hydrate | Ascend | |
|---|---|---|
| Content assets | 2 | 2 |
| Content machine | ||
| Acquisition best practices | ||
| Engagement best practices | ||
| Converstion best practices | ||
| Training | ||
| Branded copy | — | Unlimited revisions |
| Page level optimizations † | — | |
| Minimum term | Month-to-month | Month-to-month |
| Pay by credit card |
† Page level optimizations include keyphrase density, URL, image
names, image alt
tags, meta tags, and schema.org markup.
Compare packages
Hydrate
- Get straight to what your audience is searching for with comprehensive, targeted SEO research that uncovers topics they care about.
- Keep your content fresh and relevant with a manageable flow of handpicked content assets and titles that speak directly to your reader's interests and search intent.
- Fine-tune your in-house writing with smart insights and practical advice that make your content sharper and more effective.
- Gain an edge with insights into top-performing content in your niche—know what's ranking highest and use that knowledge to get your own content seen.
- Streamline your workflow with our Content Machine, a bespoke tool that will simplify how you plan, create, schedule, and manage your content.
- Use the Content Machine to transform long-form articles into engaging social media posts, easily extracting key points for bite-sized content and organizing them for easy future reuse and remixing across multiple platforms.
Ascend
- Bundle all the insights and support from Hydrate with the added muscle of our full-service content team.
- Consider your content taken care of. From thorough research to writing complete articles, we handle the heavy lifting so you don't have to.
- Boost your conversion rates with high-calibre content crafted and optimized to not just attract eyes, but turn visitors into leads and customers.
- Know that every element of every new post will be tuned for maximum SEO impact, including fine-tuned keyphrase density, optimized URLs, strategic image naming, descriptive alt tags and meta tags, and clear schema.org markup to boost your visibility and search engine rankings.
- Trust in content that sounds like you, every time. No generic AI fluff here, just real, authentic writing that speaks to your customers.
- Rest easy with unlimited revisions. We're committed to making sure your content hits the mark every time.
- Benefit from a content strategy that grows stronger over time, with ongoing adjustments based on how your audience interacts and converts.
Content marketing ROI calculator
Impressions to revenue
Want to see what an increase in impressions could do for your revenue? Set your current average monthly revenue per customer, your current impression benchmark, and then slide up to see the real impact: †
$ ARPC
impressions
Potential LTV
leads, leads closed.
Results
Boosting visibility for long-term gains
Starting with modest online traction in June 2019, our targeted SEO strategy lifted one client from just 75 targeted queries and 1,270 impressions to a peak of 748 targeted queries and 14,600 impressions by December 2020—an increase of 897% and 1,050% respectively. Even three years after our partnership ended, their site continues to thrive, maintaining a 399% increase in targeted queries and a 782% increase in impressions, proving the long-lasting impact of our research-driven approach.
Refining traffic to increase quality and conversion
For another client, we were tasked with not just increasing traffic but improving its quality. Starting from 196 queries and 2,350 impressions, our precise research, focus and adjustments grew their traffic to 753 queries and 17,000 impressions by April 2023. We also shifted the main source of their traffic from direct to organic, which now accounts for 46% of visits, optimizing both their reach and relevance.
Targeted strategy for a niche market
In a specialized, local market, we focused on maximizing the quality of traffic rather than volume. We increased a client's queries from 340 to 416 and impressions from 3,000 to 9,140 by April 2023. This strategic refinement led to a 150% increase in contact form submissions, turning sporadic inquiries into a steady stream of potential customers.
FAQs
Why do you work with health and wellness businesses, specifically?
15 years deep into our professional journey, we're acutely aware of how easy it is to slip into an unhealthy lifestyle when you're busy. And, frankly, that story is all too common for people the world over. There are some incredible health and wellness companies out there making real change to people's lives, and we love the idea of dialing our focus into supporting those who are driving that change. We're also firm believers that happy, healthy people create better businesses.
What does a completed set of research include?
EVERYTHING you need to write (or have us write) compelling content that your target audience is currently searching for every day. That includes everything from an optimized title, to the key phrases you'll need to incorporate, to example sites that are ranking well in the same space, to specific guidance on how best to tailor the piece. We'll even include suggestions on how to position any relevant CTAs.
What is a 'content asset'?
- Completely new idea, or a strategic re-work of content you already have live.
- Blog post, or landing page long form content
- Title to be used as the slug or URL
- Keyphrases to include in the content
- Example websites that rank highly for these keyphrases
- Analysis key findings to help you better understand the outcomes
Why do content assets come in landing pages or blog posts?
In a world where distributing content usually happens on services we don't own (think Instagram, Facebook etc.), having a website with your own pages, blog and traffic is the only way to truly own your content assets. What people are actively searching for is best delivered via either a landing page or a blog post. Then, from these long-form content asset landing pages or blog posts, you can distribute multiple short-form content pieces from each and every asset across multiple social channels.
What is this 'Content Machine' framework?
The Content Machine is a Notion template and a framework designed to make content research, creation, organization, and scheduling straightforward and effective. It's built for small business teams, freelancers and solopreneurs who want to create better content, faster. It will help you:
Research and plan with ease
Content Machine gives you a dedicated space to consolidate market research, competitive insights, key phrases for SEO, and creative inspiration, right where you plan and produce your content. This clever integration means you can easily reference your foundational research as you develop every piece of content.
Create content that resonates
Draft, edit, and finalize both long and short-form content within a single, unified space. From long-form articles to quick social media posts, Content Machine streamlines the whole process, helping you produce content that is clear, engaging, and always resonant.
Organize effortlessly
Say goodbye to scattered documents and disjointed workflows. Content Machine brings harmony to your content strategy, enabling you to link short and long-form pieces, categorize your work, and keep everything in the same place. This smart organization reduces the time from concept to publication, allowing you to focus less on managing and more on creating.
Schedule with precision
View your entire content calendar at a glance. Schedule, rearrange, plan ahead, and easily go back in time to find past work that's ripe for repurposing. The flexibility to adapt to new trends or audience needs will keep your content strategy dynamic and relevant. What you publish will always be on time, on brand.
Collaborate seamlessly
Whether you're on your own or part of a team, Content Machine facilitates easy collaboration whenever you need it. Share feedback, suggestions, and edits in real time, right from the same space where you're creating and organizing your content. Collaboration, without the chaos.
Will this help reduce my paid ad spend?
Almost certainly, yes. The more of a domain authority you become (by search engines recognizing that you create high quality content that your audience wants to read), the more free, organic traffic your site will receive. This takes time, energy, and effort, but with the right content your organic traffic will grow.
How does my subscription work?
Subscriptions start immediately after you sign up and automatically renew every 4 weeks. If you need to pause your subscription, let us know and we'll note the days left in your current month. Upon unpausing, you'll still have those remaining days before your subscription renews again. While you're paused, your team's access level to the content machine is moved to comment only. If you decide you no longer need us, you can cancel at any time. Upon cancellation, your team's access level to the content machine is moved to view only. We'll hold everything there for 90 days after cancellation, after which your content machine and set of assets will no longer be available.
Can I pause or cancel any time?
Absolutely. Unlike the old agency model, we don't want to burden you with long-term, inflexible contracts and costs. You can switch our service on any time, and pause (or fully cancel) whenever your content needs drop down in importance.
What about refunds?
Because our service is month to month, and because we deliver high quality work extremely quickly, we don't provide refunds. But you will only ever be charged for one month in advance, and you can cancel any time.
- How does the subscription work?
- Renews every 4 weeks
- Pausing means we keep your Content Machine on hold from adding anything new but you can still use it
- Canceling means you need to duplicate the Content Machine to your own Notion account
More services
- Data analysis & strategy development
- Content implementation
- Comprehensive AEC reporting
- Rank tracking for insights
- Page level optimizations
- Branded mini sites
- Concierge Google Search Console service
- Concierge Google Ads service
- Concierge Google Analyics service
- Concierge Google Business service
- Web performance audits
- More ...
